So, you have an idea, a budget and motivation.
What is next?
We have recently shoot several videos for the artists of our label, and decided that it’s useful to share this tips with artists who are just planning to do this.
This information will save you money, stress and avoid big trouble.
We have learned these lessons the painful way, that is why we want you to learn from our mistakes!
Sorry to say but our advices come straight from the gut.
1 . Take an insurance.
Ok, it sounds strange when you are creative and you want ‘just to shoot a video’. Imagine the lightning team has an accident on the way to the location. What happens? Can you shoot without the lightning equipment? Or you can cancel and save your money because the insurance company gets you covered.
2. Get a signed contract with everybody.
Everybody loves to be a part of something big. Everybody is enthusiastic with the music, they propose you great locations, great scripts, great ideas, etc. Everything looks bright, like the new relationship when you just started dating. It’s time to put everything on paper and protect both sides from the unforeseen circumstances that can occur. You don’t need to go for something complicated, standard contract template can be found online.
And again, signed contracts will help you to talk with insurance company.
3. Get hire the professional who has already done the similar project
You should do a lot of research on the people you hire. If you need a glam R&B video, don’t hire the director who used to shoot only live concert videos. Ask if they have done the project you have in mind and ask for the vid.
If they haven’t done this kind of work you have in mind, we strongly advise reaching out to other companies with that experience. Otherwise you put yourself at a big risk: the final result will disappoint you or the budget will be badly calculated.
4. Be realistic about the resources you project requires
This is the most complicated point to execute because you can’t foresee it until your first video is done.
The only way to know if your project is realistic and your resources and the budget are realistic is to get several quotes. If you see a huge financial gap between two quotes, try to understand what causes it and ask for the explanation. Sometimes it’s pretty explanatory: famous director or DOP has higher rates. But in the case you hire people with similar qualifications, the price tag should alert you. Compare the camera equipment, lightning equipment, precise the hours they could be on the set for the fee they ask.
5. Play safe and have a plan B and C
If it’s your first video, don’t go crazy and elaborate a simple scenario that can be executed in one day. Think of all things that can go wrong: weather condition if you indented to film outdoors, styling pieces that will look bad or unfit in front of the camera, model get sick, etc.
Have your backup. Second location or model in mind that you can use, additional storage files and the second generator. Ask the stylist to send you the looks and if possible the clothes for the shoot.
6. Check the material
It sounds annoying but the next day it will be too late to check. Check the crucial scenes on the computer when you have a possibility (during crew pause), make sure there are no big mistakes and you have enough material for the post-production.
Believe us, the more scenes you have, the better will be your post – production. There is never too much material.
7. Visit in person the shooting location
In our case, the chosen location on the photos looked absolutely stunning, but in reality was a complete disaster for the idea of the video. It was impossible to access it with a big track that was transporting 300K $ Ferrari and a real trained horse. I don’t speak about the ground that would spoil all the extremely expensive model shoes.
These are just some advices that we can give, we will share more soon. We hope you can use these advices and avoid the big problems, especially when you have shoe-string budget and can’t give a big chunk to the production company.
Share with us your own experience and ideas and don’t hesitate to ask your questions if you are preparing your first video. We will be glad to help.